From goal to owned work
Example scenario
Vellmar · 40-person furniture maker

00:00–00:08
Set the goal.
Vellmar · 40-person furniture maker
Owner goal
Launch our new Flex desk online in the UK, Germany and the Netherlands within six weeks.

00:08–00:18
One goal. Owned work.
Research
Research specialist
Market comparison
Product
Product specialist
Prototype brief
Launch
Launch specialist
Store launch plan

00:18–00:27
Boundaries travel with the brief.
Budget: EUR 60,000
Keep current suppliers
Owner decides
Launch price
Launch date
Final product claims

00:27–00:37
Specialists own the next steps.
Research specialist
Compare current range and Flex
Analyze competitors
Product specialist
Prototype brief
Product page
Launch specialist
Online-store setup plan
Campaign drafts

00:37–00:48
Independent work runs in parallel.
Current range vs Flex
Competitor analysis
Market sizing
Only dependent work waits.
Positioning → Product page
Owner price decision → Campaign drafts

00:48–00:56
A connected body of work.
Market comparison · Positioning brief
Prototype brief · Store launch plan
Campaign drafts
Launch price, launch date and final product claims stay with the owner.

Project scope
Research: current range vs the new desk; competitor analysis; positioning; market sizing; legal and product-compliance questions for professional review.
Product: proof of concept; prototype brief; product page; pricing options.
Launch: online-store setup plan; launch strategy; marketing campaign drafts; rollout schedule.